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I’m the founder of Full Focus and former CEO of Thomas Nelson Publishers. When I learned AI without any technical background, I reclaimed 10 hours every week—time I now spend at the lake with my wife Gail instead of buried in busywork. My mission? To help overwhelmed business owners use AI to work less and achieve more, with frameworks that actually work.
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In Why Your Best Salespeople Are Crushing It (And How AI Can Help the Others Catch Up), I shared three reasons AI-powered call analysis should be your next investment in sales performance. You might want to start there if you haven’t read it.
Here’s my workflow for improving sales conversions.
1. Insist that your sales people record every sales conversation. If they are having virtual conversations, use Fathom AI or a similar program. If in-person, use Otter AI or something similar.
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