About the AI Business Lab

You’re Running a Successful Business That’s Running You Into the Ground

Let me guess: You built something remarkable. Your company generates $3–10 million annually. You’ve got a talented team of five to thirty people. Your customers love what you do.

On paper, you’re crushing it.

But here’s what the spreadsheets don’t show:

  • You’re working fifty-five to sixty hours a week while your kids are growing up in the background. 
  • You’re the bottleneck for every strategic decision. You’ve tried implementing AI tools—three times now—and each one created more chaos than clarity. 
  • You watch your competitors talk about their “AI transformation” on LinkedIn while you’re drowning in newsletters promising revolution but delivering noise.

You know AI could change everything.

The question that keeps you up at night isn’t whether to adopt AI—it’s how to do it without wasting six months and twenty thousand dollars on tools that don’t move the needle.

The Vision: Your AI Advantage Without the Overwhelm

Here’s what most AI educators get wrong: They treat artificial intelligence like it’s the destination. It’s not. Your life—the one where you’re present for dinner, where you have mental bandwidth for strategy, where you’re building a legacy instead of just building a business—that’s the destination.

AI is simply the most powerful vehicle we’ve ever had to get you there.

The AI Business Lab exists to give business owners like you an unfair advantage: access to the 10 percent of AI tools and strategies that actually work for businesses your size, curated and tested so you don’t have to waste time on the other 90 percent.

Think of it this way: You don’t need to know how a car engine works to drive across the country. You just need a reliable vehicle, a clear map, and someone who’s already made the trip to warn you about the potholes. That’s what we do here—but for AI implementation.

My promise is simple: Every strategy I share will help you work smarter and live better. Not one or the other. Both. Always.

That’s what I call the Double Win—transforming your business without sacrificing what matters most. Because success that costs you your family, your health, or your sanity isn’t success. It’s just expensive failure with better optics.

I’ve spent twenty years watching brilliant business owners become prisoners of their own success. I’ve seen people build seven-figure companies and lose their eight-year-olds’ childhoods in the process. I’ve watched leaders hit their revenue goals and miss their daughters’ soccer games, their sons’ graduations, their spouses’ birthdays.

And here’s what makes me furious: Most of them think that’s just the cost of doing business.

It’s not. Not anymore.

AI represents the first legitimate opportunity in our lifetime to dramatically scale business results while actually reclaiming time. Not in theory. Not eventually. Right now
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But—and this is crucial—only if you implement it correctly.

The business owners I’m passionate about serving aren’t looking for another shiny object. They’re not tech enthusiasts who get excited about new models and features. They’re people like Jordan Mitchell—a composite of dozens of clients I’ve worked with—who are running profitable companies while quietly wondering if they’ll ever get their lives back.

They’re skeptical about AI because they’ve been burned by technology promises before. They’re overwhelmed because forty-seven new AI tools launched just this morning, and every one claims to be “revolutionary.” They’re afraid of wasting time on tools that won’t work for their specific business.

That’s who I’m here to serve. People who need clarity, not complexity. Implementation, not inspiration. Results, not rhetoric.

If you’re reading this, you probably fit that description. You’re not looking for someone to impress you with technical jargon. You’re looking for someone who’s already done the hard work, made the expensive mistakes, and can tell you exactly what works.

Why I’m Passionate About This Mission

Why I’m Qualified to Be Your Guide

Let me be direct: I’m not a data scientist. I’m not a prompt engineer. I didn’t build ChatGPT, and I can’t explain how neural networks function at a technical level.

But here’s what I have done …

In addition to starting and scaling dozen companies, I spent six years as CEO of Thomas Nelson Publishers, leading a $250 million company through the Great Recession and digital transformation. I didn’t theorize about change management—I lived it. I’ve made payroll for hundreds of employees. I’ve stared at P&L statements at 2:00 a.m. wondering how to make the numbers work. I’ve had to tell talented people there wasn’t room in the budget for their brilliant idea.

In other words, I know what it’s like to operate under the constraints you face every day. When I recommend an AI solution, it’s not because it’s theoretically elegant. It’s because it works in the real world with real budgets and real humans who sometimes resist change.

I’ve Actually Run Companies at Scale

Today, I’m the founder and chairman of Full Focus, a company that helps high achievers win at work and succeed at life. (That “Double Win” philosophy you keep hearing about? That’s our core framework.)

Everything I teach about AI, I’ve tested in my own business first. We’ve used AI to:

  • Cut content production time by 60 percent while improving quality
  • Automate workflows that were consuming fifteen hours per week
  • Build custom systems that give us more time for strategic work and creative thinking
  • Create leverage that lets our team of twelve people punch well above our weight class

When I tell you a tool saved us ten hours a week, I’m not estimating. I’m showing you the time-tracking data. When I say a custom GPT transformed our operations, I can walk you through exactly how we built it and what results it delivered.

I have no financial interest in any AI companies. I don’t get affiliate commissions for recommendations. My only agenda is helping you succeed—because when you succeed, you tell other business owners, and the AI Business Lab grows. Aligned incentives matter.

I’ve Built and Scaled My Current Business Using These Exact Strategies

Since ChatGPT launched, I’ve been obsessively testing every tool, tracking every development, and learning from every failure. I’ve probably wasted more time and money on AI tools that didn’t work than you have—which means I can save you from making the same mistakes.

But more importantly, I’ve developed a framework for evaluating what’s real and what’s hype. I’ve learned to spot the difference between a genuine breakthrough and vaporware with good marketing. I’ve figured out which tools actually integrate into business operations and which ones are impressive demos that fall apart under real-world pressure.

Think of me as your “AI translator”—someone who speaks both the language of technology and the language of business results. I’ve read thousands of articles from technical experts so you don’t have to. I’ve tested hundreds of tools so you can skip straight to the ones that work. I’ve made the expensive mistakes so your implementation can be faster, cheaper, and more effective.

I’ve Spent Two Years Deep in the AI Trenches

Here’s something most AI educators miss: You’re not just trying to optimize your business. You’re trying to build a life worth living.

I’m a husband of forty-seven years to Gail. I’m a father to five daughters. I’m a grandfather to eleven grandkids who think “Granddaddy’s AI robots” are the coolest thing ever. When I’m not working, you’ll find me at our lake house in Tennessee, attempting to jet ski (emphasis on attempting), playing guitar, or just being present with the people I love.

I got into AI not to build a bigger company, but to build a better life. And that’s precisely what I want for you.

I understand that when you’re evaluating whether to spend an hour learning a new tool, you’re not just asking “Will this work?”—you’re asking “Is this worth missing dinner with my family?” When you’re considering a new automation, you’re wondering “Will this actually give me margin, or just create a different kind of work?”

Those are the right questions. And they’re the ones I ask before I recommend anything to you.

I Understand Your Actual Life

What This Newsletter Is—and Isn’t

This isn’t another AI hype machine.

I won’t breathlessly cover every new model release or feature update. Most of them don’t matter for your business, and the ones that do, I’ll translate into actionable insights.

This isn’t a technical training program.

You don’t need to understand how large language models work any more than you need to understand internal combustion to drive a car. I focus on what works, not how it works.

This isn’t generic business advice with “AI” slapped on top.

Everything here is specifically tested for businesses in that $3–10 million range with five to thirty employees. If something works brilliantly for enterprises but falls apart for companies your size, I’ll tell you.

Here’s what this is:

A twice-weekly filter that gives you clarity in the chaos. I read hundreds of articles, test dozens of tools, and distill it down to the 10 percent that actually matters for your business. Every Tuesday and Friday, you get actionable insights you can implement in twenty-four hours or less.

A trust-based relationship where I share both the wins and the failures. When a tool I recommended stops working, you’ll hear about it. When I make an expensive mistake, I’ll tell you what I learned. When I discover something that genuinely changes the game, you’ll be the first to know.

For paid subscribers, it’s also a complete implementation system: custom GPTs that work right out of the box, step-by-step playbooks for complex implementations, monthly live training where I answer your specific questions, and a peer community of business owners who are actually doing this work—not just talking about it.

You didn’t start a business to work sixty-hour weeks forever. You built something valuable, and now you need tools that actually help you scale it without scaling your hours proportionally.

AI can do that—but only if you implement it correctly. Only if you focus on the tools that matter. Only if someone who’s already made the expensive mistakes shows you the path.

That’s what the AI Business Lab provides: a clear roadmap, battle-tested tools, and honest guidance from someone who’s already made the trip.

I’m not here to sell you on AI’s potential. I’m here to help you capture its reality.

The question isn’t whether AI will transform your business. The question is whether you’ll be leading that transformation or scrambling to catch up while your competitors pull ahead.

If you’re ready to stop letting AI happen to you and start making it work for you, you’re in the right place.

Welcome to the AI Business Lab. Let’s build something remarkable—without sacrificing what matters most.

The Bottom Line

AI Business Lab

Ready to get started? Subscribe to the free newsletter for twice-weekly insights, or upgrade to Premium for complete implementation systems, live training, and a community of peers who are winning with AI. Either way, you’re taking the first step toward reclaiming your life while growing your business.

That’s the Double Win. And it starts right here.

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