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How AI Can Help You Get the Double Win

Welcome to the First Edition of My New AI Newsletter

I’ll never forget the moment Megan walked into my office two years ago.

“Dad,” she said, “we need to talk about AI.”

My heart actually raced a little. I love technology—always have. The possibilities, the innovation, the sheer potential of what these tools could do fascinated me. Part of me wanted to drop everything and dive in immediately.

But here’s the thing: I was already working more hours than I wanted. My calendar was packed. My team needed me. And I was trying to help other leaders find their Double Win while barely maintaining my own.

“I’d love to,” I told her, “but when? I don’t have time to disappear down this rabbit hole.”

She smiled. “That’s exactly why you need to look at this. What if it could give you time back?”

Skeptical but curious, I agreed to experiment. My first attempts at prompting ChatGPT were disappointing. I’d type something like “Write a newsletter article on work-life balance” and get back generic content that sounded like it was written by a robot (because, well, it was).

I spent hours wrestling with these tools, getting nowhere. The tech enthusiast in me was intrigued, but the practical business owner was frustrated. More than once, I thought about calling Megan and admitting I didn’t have the bandwidth for this.

But here’s what kept me going: One small breakthrough.

I discovered that if I gave the AI specific context—my voice, my frameworks, my audience—suddenly it transformed from a frustrating toy into a powerful collaborator. What used to take me three hours now took thirty minutes. Not because the AI was doing my thinking, but because it was eliminating the friction between my ideas and their expression.

That’s when I realized: This isn’t about technology. It’s about reclaiming time for what matters most.

You Don’t Have Time NOT to Pay Attention

If you’re a small business owner or leader, you’re probably thinking what I initially thought: “I’ll figure out AI later, when things slow down.”

Here’s the truth—things won’t slow down. And while you’re waiting, your competitors are already using AI to work smarter, serve customers better, and yes, actually leave the office by 5 PM.

But you don’t have to figure this out alone. That’s why I’m launching the AI Business Lab™ Insider—to be your guide through the AI wilderness, so you don’t have to wander around lost like I did.

Why This Newsletter Is Different

Let me be frank: Most AI content is either too technical (written by engineers for engineers) or too superficial (“10 Cool AI Tricks That Will Blow Your Mind!”).

You need something different. You need practical wisdom from someone who’s actually running a business, not just talking about it.

Here’s what makes this newsletter worth your time:

1. Clarity Without the Confusion

The AI landscape changes daily. New tools appear, others disappear, and every headline promises the next revolution. It’s overwhelming. LinkedIn’s latest research shows workers need help to become AI-literate.[1] If that’s you, I’m here to close the gap.

Every week, I’ll cut through the noise and tell you exactly what matters for your business right now. No jargon. No hype. Just clear, actionable insights you can implement immediately.

2. Confidence Based on Real Experience

I’m not theorizing here. Every strategy I share has been tested—either in my own business or with my clients who are running companies similar to yours.

When I tell you a tool works, it’s because I’ve used it. When I warn you about a pitfall, it’s because I’ve already fallen into it (so you don’t have to).

3. Competitive Advantage Without Overwhelm

MIT researchers found that companies using AI strategically increased productivity by up to 40%, especially in knowledge work tasks.[2] But here’s what they didn’t say: You don’t need to master every tool to capture that advantage.

You just need the right tools, applied the right way, at the right time. That’s exactly what I’ll help you identify.

4. Real Conversation, Real Community

This isn’t a one-way broadcast. Because I’m publishing on Substack, every issue invites your comments, questions, and contributions. We’re building a community of leaders who are figuring this out together.

I promise to read every comment. I learn from your experiences. Your challenges shape future content. This is a dialogue, not a monologue.

What You’ll Actually Get

• Every Tuesday: Deep dives into AI implementations that matter for your business. I’ll share the experiments I’m running, what’s working, what’s failing, and exactly how to adapt these strategies for your context.
• Every Friday: Your curated AI intelligence briefing. The three to five most important AI developments from the week, translated into plain English and filtered for relevance to small business owners.

No overwhelm. No FOMO. Just focused, practical intelligence you can act on.

Your First Gift: PromptGenie™

Since you’re already subscribed, you’ll get access to PromptGenie™—a custom AI tool I developed that solves the biggest AI challenge most people face: writing effective prompts.

Think of it like having a translator between your brain and the AI’s brain. You answer a few simple questions about what you want, and PromptGenie creates the perfect prompt to get exceptional results. This tool alone will save you hours of frustration.

The Bottom Line?

Every week you wait to engage with AI is a week your competitors pull further ahead. But more importantly, it’s another week you’re working harder instead of smarter—another week choosing hustle over the Double Win.

Imagine having 10 hours back each week. What would you do with that time? Have dinner with your family? Train for that marathon? Finally take that vacation without your laptop?

That’s not a fantasy. It’s what happens when you leverage AI correctly.

Let’s reclaim your time together.

Transforming AI from noise to know-how, Michael Hyatt ​ ReferencE Benjamin Laker, “More Workers Need Help To Become AI-Literate, LinkedIn Study Shows,” Forbes, March 6, 2024, https://www.forbes.com/sites/benjaminlaker/2024/03/06/linkedin-study-shows-more-workers-need-help-to-become-ai-literate/. Shakked Noy and Whitney Zhang, “Experimental Evidence on the Productivity Effects of Generative Artificial Intelligence,” Science 381, no. 6654 (2023): 187–192, https://www.science.org/doi/10.1126/science.adh2586 © 2025, AI Business Lab. All rights reserved.